Tuesday, October 13, 2009

Just Passing By

I know it's strange for me to like a McDonald's ad of all things, but this one's really quite clever - showing on UK screens at the moment. The use of the poetry makes McDonald's classy instead of cheap, and also cements the image of McDonald's being the food of the the people (rightly or wrongly, since I don't eat it very often...)

Ad campaign "Something for Everyone" by Leo Burnett, poem written and read by David Morrissey. The music is the opening track from the 1990 Anjelica Huston / John Cusack movie The Grifters, with the soundtrack composed by Elmer Bernstein - again, classy contradictory use of indie content for a very mainstream production.


Something for Everyone Passing By






Something for Everyone

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